The platform for wellness + Holistic practitioners

Plaece is building the platform for holistic and wellness practitioners, facilitators and coaches to grow a sustainable business and for the people seeking them.


So you can focus on the work that matters, and clients can focus on their journey.

People working in a modern office with chalk drawings.

The platform for wellness + Holistic practitioners

Most wellness schools, studios and modalities blame lead generation when revenue plateaus. The real leak is in conversion and nurturing. It’s the gaps between your tools and the student journey nobody’s watching.

We diagnose, build and implement systems for wellness businesses

People working in a modern office with chalk drawings.

The platform for wellness + Holistic practitioners

Most wellness schools, studios and modalities blame lead generation when revenue plateaus. The real leak is in conversion and nurturing. It’s the gaps between your tools and the student journey nobody’s watching.

We diagnose, build and implement systems for wellness businesses

People working in a modern office with chalk drawings.

our mission

our mission

Helping to make sustainable businesses possible for practitioners, facilitators and coaches.


Too many brilliant practitioners burn out trying to manage the business side of their work. We're here to change that — giving holistic coaches, facilitators, and healers the tools to grow sustainably, without losing the human connection at the heart of their practice.

Not another tool bolted onto your stack. Simply one clear view of your whole student journey. When we’re done, applications, enrolments, cohorts and follow-ups run through a single system, so nothing slips between platforms and nobody’s copy-pasting between tabs.

See your client journey in one place

From community to programs and service to help your people grow

See your client journey in one place

From community to programs and service to help your people grow

Remove friction from your systems

Automate the tedious work so you can focus on impact

Remove friction from your systems

Automate the tedious work so you can focus on impact

Scale without losing your way

Build sustainable revenue with systems that support your mission

Scale without losing your way

Build sustainable revenue with systems that support your mission

ONE PLATFORM
Coaching, community, content
Only the modules you need
Your brand, front and centre
In one Plaece
Simple to use, less overwhelm
Let's build your app together
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ONE PLATFORM
Coaching
Content
Community
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ONE PLATFORM
Coaching
Program setup
Your brand
For your clients
Without overwhelm
Your app
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Help shape what Plaece becomes.

We're in early development and looking for founding members - forward-thinking wellness professionals who want a seat at the table. You'll have direct input into the platform, early access as we build, and a community of like-minded practitioners growing alongside you.

This is an invitation to build something better, together.

Direct input into the platform

Tell us what you want to see and what you'll actually use

Direct input into the platform

Tell us what you want to see and what you'll actually use

Early access. VIP all day!

Get early access as we grow and lock in founding member pricing

Early access. VIP all day!

Get early access as we grow and lock in founding member pricing

Connect with community

Build alongside a group of like-minded practitioners and coaches

Connect with community

Build alongside a group of like-minded practitioners and coaches

find your plaece + people

a community that gets it

a community that gets it

Running a wellness practice can feel lonely - even when your calendar is full. That's why we're building more than a platform. We're bringing together coaches, practitioners, and facilitators across Melbourne to connect, share, and support each other.


We’re also connecting people who are curious to learn about wellness practices and tools, or on a personal growth journey, through a series called Wellness Buddies.

JOIN OUR GROWING COMMUNITY
Practitioners
Mentors
Wellness seekers
Featured
Coaches
Facilitators
Curious learners
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wellness industry insider

We didn't plan to build this.
Life had other ideas.

We didn't plan to build this.
Life had other ideas.

We didn't plan to build this.
Life had other ideas.

We're not a tech company building for wellness – we're wellness practitioners and people on our own journeys who decided to build the tech we needed.


We understand the balance between digital scalability and human connection because we live it.


We build the tech, you create the impact, we all grow in community.

We build the tech, you create the impact.

Desk with monitor, plants, and window.

The team behind the rhythm

The team behind the rhythm

Wellness facilitators and systems thinkers who care about the invisible work that makes business better. We untangle the chaos and automate it.

Wellness facilitators and systems thinkers who care about the invisible work that makes business better. We untangle the chaos and automate it.

Portrait of a professional team member.

Ann Luong

Spent decades helping startups and enterprises scale. Understands the business from brand to customer.

Portrait of a founder in an office.

Paul Elderkin

Built three wellness apps as a breathwork coach before starting Plaece Labs. Knows the pain points inside out.

Black and white portrait of a young woman.

Camille Thibault-Gondre

As a somatic and breathwork facilitator, Cam connects and empowers our community and customers to succeed.

our Journey

The milestones that shaped what we do

The milestones that shaped what we do

We’ve grown by building a platform, keeping a pulse on the wellness space and going deeper into the problems that keep wellness leaders awake at night.

We’ve grown by building a platform, keeping a pulse on the wellness space and going deeper into the problems that keep wellness leaders awake at night.

2024

Founded a breathwork business and a marketing consultancy. Separate from each other.

2025

Built a platform that helped breathwork, yoga and holistic health practitioners deliver programs and connect with clients.

2026

Decided to start the build again, this time bringing the technical skills in-house and focusing on even more simplicity.

2024

Paul founded a breathwork business and Ann had a marketing consultancy. Separate from each other.

2025

Built a platform that helped breathwork, yoga and holistic health practitioners deliver programs and connect with clients.

2026

Decided to start the build again, this time bringing the technical skills in-house and focusing on even more simplicity.

want to build something together?

want to build something together?

want to build something together?

Our vision is to help people reconnect with their wellbeing by creating technology and community that enable coaches, practitioners, facilitators, and healers to make a greater impact.


We’re your team. Every step of the way.

Interior of a modern lounge with plants and warm lighting.